Marketing ideas from successful global companies have dramatically changed the course of marketing. These ideas have helped boost customer engagement and brand loyalty, increase sales, and attract and retain long-term beneficiaries. This is what every company seeking to reach new markets and expand internationally and globally seeks to achieve its aspirations and success. In this article, we will present a distinctive selection of marketing ideas from global companies that have been a reason for their success and progress.
Latest marketing ideas for global companies
Marketing ideas have contributed to the success of companies because they played an important role in the success of great projects. Among these ideas that helped achieve the success of these companies are the following:
1. Apple Inc.
The company's concept involves displaying photos and videos taken by iPhone users across various advertising channels. Shot on iPhone is a marketing term offered by Apple, such as billboards, online platforms, and social media. It leverages the iPhone's camera performance and encourages users to capture their daily moments and happy occasions using their iPhones.
This approach aims to provide a broad audience connection, and Apple has leveraged the power of user-generated content by displaying photos and videos taken by iPhone users.
Apple's idea is to highlight the artistic potential of Apple's camera photography, thereby enabling it to appeal to a wide range of social media platforms and audiences, expanding the scope of this concept and fostering a sense of belonging among iPhone users.
2. Amazon Prime
This Amazon-owned concept has played a significant role in the company's success. It relies on fast, free delivery of Amazon products. Most online shoppers require shipping fees, and Amazon offers unique and distinctive offers that set it apart from its competitors, leading to increased customer loyalty and market share.
The popularity of this idea also helped Amazon Prime's fast and free delivery gain customer satisfaction because it maintains their sense of privacy, which encouraged them to continue shopping on Amazon and take advantage of the Prime service to increase their membership benefits.
3. Nike experience
Nike's idea is one of the latest ideas that achieved amazing success, revolutionizing the sports shoe industry and establishing Nike's position as a successful and leading sports brand in this field.
Nike leveraged the popularity of both players, Nike and Jordan, to create innovative shoes that performed well on the court. This helped the company design this product and its campaign succeed. Nike's use of a modern strategy, featuring a stylish design and high performance, helped increase demand for the product and increased the desire to release large quantities of Air Jordan sneakers.
4. Samsung Experience is one of the marketing ideas.
Samsung has launched a new concept that has revolutionized the world of marketing. It's called Next Reality. This concept uses modern and advanced technologies to create an unforgettable interactive environment for visitors. The goal is to increase customer engagement with the brand and boost the company's sales.
The company's idea is based on integrating UR technology to provide customers with a virtual experience of its products using virtual reality headsets. The company has enabled the use of modern technology to engage customers and showcase its products in an attractive way through Samsung's latest displays. These displays allow customers to interact with the products and explore their features and drawbacks. Customers can also discover the differences between them and TV screens, as well as the settings and experience the picture quality directly.
5. Google Experience
Google's experience is one of the best marketing ideas for global companies. Google has been able to present a successful marketing concept that has helped improve ad targeting and increased customer engagement.
Google's idea behind Gmail is to create an email service that offers users a much larger trial period than other competitors.
This idea revolutionized email and played a significant role in Gmail's success, enabling it to outperform its competitors and capture customers' attention. This marketing strategy introduced several innovative features that enhanced the user experience and delivered high-quality products.
Attention-grabbing marketing ideas
Many companies need marketing ideas to attract attention, promote their business and products, and contribute to the success of the project. This is due to the importance of marketing in the success of the project. It is certain that following any distinguished and advanced marketing plan is a reason to ensure success. Below, we will present some marketing ideas that bring a lot of benefits to the company, such as:
1. Building a strong relationship with customers
One of the marketing ideas that will attract attention and lead to success in your project is to build a strong relationship with customers, such as offering a symbolic gift or making an effort to satisfy their desires in order to convince them and gain their trust.
2. Reuse customer-generated content
By posting your customers' photos on social media platforms if they share your products, this idea has shown their interest in you, as the customer can promote your products by liking and sharing your page. When another customer visits and sees these photos, they will want to interact with you and like your products.
3. Daily updates via Instagram
This is one of the best marketing ideas to attract customers and achieve success for your business. Many people use Instagram, and this idea allows you to communicate with the app's users and try to market and promote your product through the app's ads. Through this app, you can also promote your product to your followers through direct and indirect methods.
4. Use expressive colors
You can market your product by choosing the materials you want to market in bright, beautiful colors. These colors are calming enough to attract customers' attention. This is also a modern idea used in the product promotion process.
5. Targeted and more specialized offers
Using ongoing and special offers is one of the best marketing ideas for attracting customers. When using this idea, it's best to diversify it from month to month so that the basic idea remains excellent. This way, you can build a huge customer base and attract more customers to enjoy your product or service.
6. Pay attention to customer reviews.
Customer reviews are the best and most effective way to attract new and existing customers. If you have a product and want to promote it on social media platforms, you need to take customer reviews into consideration. This is one of the most effective ways to attract new customers to buy your product.
New ideas for promotion
Marketing is of great importance to the success of any project, and every company needs it to contribute to its success. There are many marketing ideas that attract attention, and these ideas can be used without having a large budget or making any effort. Among the most important new marketing ideas are:
First: Shooting marketing videos
The idea of using video is one of the most important marketing ideas that can be used to market your services or products. You can use your phone to shoot videos in order to present products in a good and appropriate way for marketing. You can do this work alone or with a work team. Videos vary, as there are:
- promotional videos
These videos help increase public awareness of your product and attract new customers to your business. You can communicate your message to sell your product or service through these videos.
- Educational videos
Through it, customers can learn new skills, thus ensuring their continued presence with you. By employing ideas for marketing a new product directly through videos, you can eventually convert visitors into local customers for your business.
- Show videos
This type of video is used to provide followers with details about the steps for using a product or service correctly, and you can showcase the features and benefits they will gain by purchasing the product.
Second: Asking for support and help from friends
One of the best new marketing ideas is a simple one. It's all about asking and inviting your friends to like your project through social media. They can post on their pages about your project's purpose, the services you offer, or your product. This can draw attention to your project and interest in its details, which in turn can help spread the word about your project.
Third: Use of stories
One of the most important methods used in advertising writing is storytelling. It's a powerful tool that helps market and promote your product. Stories also allow you to generate marketing ideas that draw attention to your project by discussing the concept and its purpose. They also help solve customer problems and increase customer confidence in what your company offers.
In conclusion, we hope we have compiled a wonderful and distinctive selection of marketing ideas that will help investors implement them to achieve project success, increase sales, and generate profits.
Crazy Marketing Ideas
- Make special offers for regular customers
- Making radical changes in times of recession
- The organization relies on experienced marketers.
- Establish a social media platform
Out-of-the-box marketing ideas
- Distribution of free products
- Contributing to social activities
- Photo Campaigns Category
- Printing the logo on employees' cars
- Free consultation service
- Sponsoring an important event
- Unfamiliar product placement
- Run contests and discounts
- Subscribe to free magazines
- Free banners
- Implementing creative ideas
- Doing online sales
- Be sure to participate in exhibitions related to the product.
- Working on choosing a suitable place to advertise
- Customer communication
Marketing ideas for exhibitions
- Benefit from list articles
- Turning a product into a challenge
- Organizing a lively event
- Pop-up window design
- Collaborate with another company
- Support a social cause
- Video search results are issued
- Answering the call to attend podcasts
Social Marketing Campaign Ideas
- noble social goal
- Childhood Day Care
- Host a neighborhood party
- Distribution of free items
- Intensifying social activity
- Public Speaking Opportunities
- Add photos
- Paste data on the car