A cosmetics retail business is one of the most unique businesses in general, especially since cosmetic products are considered important commodities, especially for women.
There are more diverse types of cosmetics available in global markets than ever before, and they have played an important role in daily life. On the other hand, the pursuit of beauty and cleanliness is clearly a human need.
That is why you find that the majority of individuals have the desire to open this type of project, but they do not know where to start, so we will explain the feasibility study of the project. cosmetics.
Feasibility study for a cosmetics project
A feasibility study for a cosmetics store project reveals many important concepts, including location, appropriate decor, and space, including the necessary equipment that is important for the project's success.
In addition to identifying the obstacles that may face your project, the following is a feasibility study for a cosmetics project:
Project licenses
This is one of the essential steps you must take in conducting a feasibility study for a cosmetics project. It includes obtaining all necessary licenses and legal documents, including the commercial register, financial costs, and insurance card.
After this, you will be able to conduct your business in general without fear of being subject to any penalties or high taxes.
Choosing the right place
It is preferable to choose a vital location in the city center, yet close to shops or shopping centers. You can also search for places close to beauty salons and the like.
The space should be 40 square meters or more, and the goal is to allow your customers to move around the place comfortably and so on.
Shop fit-out
First, you must complete the important finishing touches, including painting the walls and tiling the floor. The place must have water and electricity, and there must be a bathroom in the back, away from people's sight.
She prepares a lighted sign bearing the project's name, and creates a special glass front for the store, which is divided into two sections: one for displaying images of cosmetics and skincare products, and the other for displaying the store owner's number and everything related to him.
And you should buy a table to place the automatic payment machine on, etc., and buy surveillance cameras to ensure the safety of the store and the products.
A laptop is available to record all sales and import and export transactions, and it is air-conditioned to ensure the safety of cosmetics.
Staff
This project doesn't require a large number of workers. You might need 3 to 4 employees on site. This is to manage the sales process and help people find what they're looking for and access it easily.
Buy cosmetics
This happens in three ways: you can buy from suppliers at wholesale prices, or you can contact them via Facebook or Telegram.
You can also contact cosmetics stores to obtain the numbers of suppliers and distributors. The second method is to purchase products directly from international brands.
The third method is to buy products through websites at cheap prices.
Project marketing
You can market your project by printing flyers to distribute to a large number of people, or by placing banners that attract customers through your brand.
Create a dedicated website for your project to promote your products. Market your products through social media platforms such as Facebook, Instagram, and the like. Provide offers to your distinguished customers.
Documents required for the project
Including a copy of the ID card, a copy of the municipality license to open the shop, a copy of the lease contract stating the ownership contract, and a copy of the ration card.
Also, a copy of the commercial register, a copy of the partnership contract if available, and a copy of the property’s building permit if available, and a declaration stating that all the information and documents submitted are correct and that you agree to the terms.
A letter from the Social Security to open a file for your project and insure the project owner himself.
You should keep in mind that you will receive a temporary license after submitting your application, provided it meets all requirements. After paying the fees, you will receive the final license from the relevant authority, at least one month later.
Online cosmetics project
You can start a cosmetics project on the Internet, and this is done through the following:
- Choosing the right website for you: Here, you must create a Facebook page, a YouTube channel, and, ideally, a WhatsApp group. This will make it easier for you to create your own website later on.
- Contract with companies specializing in cosmetics: This is done in order to purchase products at wholesale prices, while paying attention to their expiration dates and the prices offered.
- Marketing the project: This point has become one of the basics upon which success is built.
- Staff: You must have a social media relations manager to answer all inquiries, a customer delivery representative, and a content writer with experience in this field.
- Products: You will display the products that you can provide and publish on the websites, including (foundation, mascara, makeup remover, eyebrow corrector, lip balm, makeup fixer, and the like).
cosmetics store profits
There's no doubt that profits from a cosmetics store are high, especially if the project stands out from other businesses in the same field. Therefore, profits are determined based on several factors, the most important of which lies in marketing plans.
As well as various products that keep pace with the continuous changes in consumer tastes, whether in terms of product types or even colors, including materials, etc.
Natural cosmetics project
Entering the cosmetics industry, especially natural cosmetics, may be difficult, but it can be made easier by following some important steps, including:
- Market and competitor research
- Select the brand
- Obtain the necessary licenses
- Get certified by accreditation bodies
- Locate your project
- Project preparation
- Preparing raw materials
- Recruiting the necessary labor for the project
Cosmetics stores in Saudi Arabia
The stores specialized in selling cosmetics in the Kingdom of Saudi Arabia are as follows:
cosmetics store
How to communicate
Address: JPP9+G7R, Al Batha Street, Al Batha District, Al Murqab, Riyadh 12645, Saudi Arabia
Tel: 966 55 185 3633
Al-Muaiqiliyah Art Shop for Perfumes and Cosmetics
How to communicate
Address: 2702 Imam Muhammad bin Saud bin Muqrin, Ad Dirah, Riyadh 12634 6811 Imam Muhammad bin Saud bin Muqrin, 6811, Ad Dirah, Riyadh 12634, Saudi Arabia
Tel: 966 11 411 1371
Nazih Cosmetics
How to communicate
Address: Olaya Street King Fahd, Riyadh 12271, Riyadh 12241, Saudi Arabia
Tel: 966 11 465 7029
Creativity of Hope, King Fahd District
How to communicate
Address: King Fahd, Riyadh 12274, Saudi Arabia
Tel: 966 55 003 4764
Nazih Cosmetics and Beauty Shop
How to communicate
Address: Rawdah Hasan Bin Ali Street, Rawdah, Riyadh 13213, Saudi Arabia
Tel: 966 11 208 9486
Small cosmetics shop interior design
It is better to divide it into 4 parts, which are:
- A section dedicated to storing goods.
- The second part is located in the middle of the store and consists of two sides in the middle for placing the products on them.
- The third part is to display the latest products.
- As for the latter, surveillance cameras, cash registers, and the like are placed there.
A cosmetics project feasibility study is considered one of the most popular projects, as it has witnessed a high demand for cosmetics from women. You should keep in mind that this project generates good profits in a very short time.
However, with this widespread popularity, competition will become fierce, and therefore a good feasibility study is required to ensure the project's success.
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