Detailed feasibility study for a coffee shop project

Recently, social clubs, also known as coffee shops, have emerged, where young people and families gather for entertainment and to spend a leisurely and enjoyable time. Coffee shops are divided into two sections: a gathering place where they order drinks, and another section where they serve takeaway drinks.

It has been spread that it is a very profitable project. There is no doubt that any project requires a feasibility study, so to ensure the success of your project, it is necessary to work. Coffee feasibility study.

Coffee feasibility study

Any project requires a feasibility study before starting any step in the project or making any decision related to the project, such as renting a place or designing the decor, in order to ensure the success of the project and provide a large profit. When starting, it is necessary to determine the foundations and steps, which are:

Defining your vision

It is well known that a coffee shop is a project with a unique character and uniqueness, unlike any other project. The project must be unique in its thought and passion, and the project owner must define his vision and organize his thoughts.

Coffee is divided into a literary and cultural type, a type that meets the visual arts, and a type that is made for business management and other coffee shops.

The project owner must define his vision from the beginning of the project to determine what type of coffee it is, because in the end it is a commercial project that wants to make a lot of money during the day.

workplan

A feasibility study is required for a coffee shop. As we mentioned before, the project owner cannot calculate the total cost or establish the coffee shop before developing a business plan.

First, choose a distinguished location for the coffee shop with a suitable and moderate area and an inexpensive rent at the beginning of the project.

 Secondly, study flexible costs through which the costs of the coffee shop can be calculated from the start of construction until the end of the coffee shop project’s operation. This includes the costs of the entire project.

Site selection

It is worth noting the importance of choosing the location where the coffee shop project will be located in terms of strategy, as it is one of the most important factors for the project’s success.

We explain the most important points in choosing a location, which are:

• Moderate space.
• Choosing the right neighbor.
• Traffic flexibility.
• Stay away from influential competitors.

Suppliers

Recently, companies have emerged that supply raw materials in general for all materials, especially for coffee, including commercial coffee and specialty coffee, which is the basis of the coffee project.

The choice of suppliers is up to the project owner, based on the most suitable and best quality coffee available to him year-round.

In general, the supplier is selected on the basis of credibility, reasonable price, and quality.

Main equipment

One of the biggest challenges facing a coffee shop owner is choosing an espresso machine, and determining its type is one of the most important aspects of choosing equipment.

Many business owners focus on choosing a location and designing the décor, neglecting to choose the equipment. Eventually, they find that their budget is no longer sufficient to purchase a suitable machine or equipment, and they begin to lose money. Therefore, it is necessary to conduct a coffee shop feasibility study.

 From this perspective, the coffee machine is selected based on the space, number of seats, and product menus it offers. The type of equipment is determined by studying flexible costs.

1. Brand design and interior design

One of the main pillars of a coffee shop project is the design of the brand to attract customers' attention, as it reflects the owner's personality, the name of the coffee shop, and the culture he wants to convey to people.

It is necessary not to appropriate another coffee name or a previously registered trademark, as this falls under the category of appropriation, so you must be careful and patient when choosing the coffee name.

After choosing the Kufi name, the name is designed in an attractive way that draws attention to the visual identity. There is an inverse relationship in choosing the name: the more uncomplicated the name is, the more it sticks in people's minds.

When designing the name of the coffee shop, the interior design of the shop is based on this name, which must be characterized by elegance, simplicity, and lack of affectation and complexity, and must carry the meaning of the name of the coffee shop.

Through a coffee shop feasibility study, the implementation costs of the interior design are determined, including construction, decorations, furniture, and many fixed operating costs.

2. Define a list of products

Many coffee shop owners make the mistake of over-indulging in fast food and products, which is a huge expense for the coffee shop and a burden on the staff and management. Therefore, the menu should be simple, straightforward, and inexpensive to satisfy both customers and the coffee shop owner.

 The menu design is simple, uncomplicated, and pleasing to the eye in terms of color and font quality, and attractive images can be placed.

Manpower and employees

The biggest challenge and difficulty of the project is finding a skilled and experienced workforce. Some people use this as a reason for the project's approaching end, as they look for skilled workers and are late to the opening date.

Coffee marketing

While relying entirely on marketing coffee or a brand through celebrities is considered temporary fame, successful long-term marketing requires what the coffee shop owner offers, attention to detail, and product quality. This is what keeps customers coming back.

Disadvantages of the coffee project

As part of a coffee feasibility study, it is necessary to list the defects so that we do not fall into them, and they are:

• Prioritize the kitchen.
• Poor design.
• Focus on coffee only.
• Great focus on waste.
• Unfriendly staff.
• Profit first.
• Inappropriate location.
• Lots of offers.
• Poor pricing strategy.

Coffee project idea for women

A modern, distinctive project requires a café that is exclusively for women and their children to spend time in, entertaining, and enjoyable. This café prevents men from entering, whether customers, suppliers, or employees, to enjoy the privacy they cannot get in other cafés.

When establishing this project, many conditions and controls are required to ensure the project’s success. This falls within the feasibility study. The conditions are:

• Suitable location for women, This location is distinguished and suitable for all women and is in the city center for easy access.
• The products suggested on the list for a women's coffee shop project must be suitable for women and children, and include a lot of sweets and ice cream of all kinds on the menu.
• Equipment used in women's coffee shop, Coffee equipment, electric kettles, juice machines, refrigerators for storing sweets, kitchen utensils, forks, spoons and plastic plates are required.
• Furniture and quality levels required in a women's coffee shop
• Hygiene items needed for a women's coffee shop, Hygiene products, tissues, sanitizing materials, cleaning tools, and air fresheners are required.
• Raw materials needed for a women's coffee project
• The right workforce for a women's coffee shop project requires female workers to maintain the required privacy. These workers must be trained and qualified to operate the coffee shop properly, successfully, and consistently.

Marketing for a women's coffee project

This project requires careful shopping to find out what kind of project it is and distributing signs in several different places, posters that are stuck on the coffee shop’s glass with the coffee shop’s services written on them.