Digital marketing is one of the main pillars of businesses, due to its many positive aspects. However, in this article, we will shed light on its obstacles and some solutions, as explained by experts.
E-marketing obstacles and solutions
Since e-marketing is one of the new and important tools in the marketing process for projects, services, etc., the most important question in this process is (Are there any obstacles to e-marketing?).
If there are any obstacles in the process, are there solutions for them? We will answer all these questions in the following lines.
1. Language barrier
It's considered one of the obstacles that must be avoided by business website owners and companies, as it is considered the challenge that stands between customers and explorers and the website. Therefore, what website owners must do is provide diverse language software on the website.
This solution comes as part of a development of the site's various software, which provides multiple translations for explorers, making it easier for the target audience to use the site. Therefore, all that's required is to specify the languages available on the site.
2. Obstacle to organization within institutions
The challenge for companies is to make changes to their infrastructure, which relies on changes in the organizational structure, corporate philosophy, and business path, in order to keep pace with the updates and developments accompanying e-marketing.
Solutions to this obstacle include reorganizing and integrating the company's administrative structure, activities, and events, and modernizing its operations with e-marketing strategies to keep pace with the rapidly evolving technological landscape.
3. The obstacle of the lack of legal cover for companies
This obstacle is evident in the apparent failure of international marketing experts to use e-marketing, which is known to be less expensive than traditional marketing.
The idea behind the lack of this legal cover is that it restricts online marketers, making it difficult to order and pay for products online, thus ensuring that target customers can return the product in the event of non-compliance, etc.
The solution to this problem facing e-marketing experts lies in the need for legal cover, which makes it easier for companies and individuals to operate through authentic websites and accounts to gain customer trust.
4. Privacy on the site
Online shopping relies on entering personal data, so privacy, security, and confidentiality of customer data are major obstacles to e-marketing.
The solution to this obstacle is to use software that keeps customer data confidential.
5. Lack of customer confidence in electronic payment methods
Websites face a lack of trust between them and their customers when it comes to online payment methods. Because gaining trust is the most important tool in online marketing, this makes it difficult for marketers.
The solution to this obstacle lies in implementing special software on websites that ensures complete security for customers' payment methods. This solution strongly reinforces customer confidence in the company and the website.
6. The challenge of reaching all targets
Defining your target audience and segment is the most important step in developing an e-marketing strategy. This can be a major obstacle for the marketer, as the product or service being promoted is being presented.
So, all you have to do is understand the product or service well in order to build what is known as the persona or customer character, and with all these arrangements, you will get a complete idea about the target audience in terms of (gender, age, social class and education).
7. Lack of trust in the electronic product
This problem hinders digital marketing, and experts attribute it to the lack of digital culture in a given region and its lack of widespread adoption.
Therefore, what you should do is to run an online advertising campaign to promote the product or service offered.
It also depends on adopting a marketing strategy appropriate to the target customers; to achieve the idea of attracting the customers' attention, gaining their trust, and then making a decision to purchase, which is the primary goal of every e-marketing operation.
Problems of traditional marketing
Traditional marketing is defined as the traditional method of promoting a product or service. This is achieved by using traditional advertising methods such as television, magazines, newspapers, and roadside advertisements, with the aim of directly increasing sales for companies. Therefore, this type of marketing has some problems, the most important of which are the following.
1. High cost
Experts point out that the high cost is borne by both the consumer and the product owner, as traditional marketing tools increase expenses for the factory or company, which results in raising the price of the product and adding the cost associated with advertising to the product.
It is worth noting that this process increases the final cost of the product or service offered to the consumer.
2. Help from various means
A product marketed through traditional advertising needs assistance from broadcasters, writers, and journalists, in addition to a strong, professional advertising director to create a distinctive advertisement. All of these tools ultimately contribute to the price of the product or service.
3. Not reaching all target segments
In both digital and traditional marketing, a targeted segment of the audience is created, but since traditional marketing uses traditional advertising.
It becomes difficult to reach the entire target audience. For example, when you advertise a product like women’s skin creams on the streets, you will find that you will not only target the female segment, but all passersby (children, youth, and men). This means that you have wasted approximately 30% of the advertising goal without any benefit in attracting attention.
Advantages of e-marketing
Digital marketing is the most prominent way for companies to increase sales and promotion, and because it has become widespread recently, we must mention its advantages, which are:
1. No geographical barriers
Digital marketing makes it easier for your product or service to reach any target audience. You're not restricted by the geographical area in which you're advertising, which increases your desired profits.
2. Saving the cost of a product exhibition
E-marketing has made it easier to create websites or groups for online sales without having to open a physical store, which has led to lower costs for business owners.
3. Low cost of selling the product
This is due to many reasons, such as (low or no cost to set up a store), which makes the product online cheaper and easier to market.
4. Full knowledge of the product’s features and quality.
Where you can get all the information about the product, its quality and specifications.
5. Digital marketing increases target customers.
By making it easier to reach them through the spread of your electronic campaign.
6. Makes life easier for web users.
It provides all the services and products that one needs.
7. It makes it easier for companies to target the audience they want to reach.
Providing 24-hour digital marketing and campaigns, increasing your chances of reaching all target audiences.
Types of e-marketing
For a successful online marketing process, it is important to have a good understanding of the different types of digital marketing in order to develop a successful strategy that achieves all the desired goals. We will discuss these types in the following lines.
1. E-mail Marketing
This type is important despite the prevalence of other types and methods. It relies on sending email newsletters to subscribers to display the desired marketing.
This type of marketing is characterized by privacy, as it gives subscribers a sense of exclusivity from others. Marketers can send details of offers or information about a product or service that are not visible to others.
2. Search Engine Optimization
Since corporate websites are their primary outlet, it's important to pay attention to communication and marketing methods to convert regular visitors into regular customers. This has led to increased interest in ensuring that corporate websites rank high on various search engines and increase traffic.
3. Social Media Marketing
It is the most prominent type and tool for marketers, so the process of paying attention to advertising and continuous communication with the audience through social media has become essential for websites, in order to increase traffic to the site and pages related to the product or service.
4. Advertising Marketing
This type offers advertisers a complete mix of advertising plans and campaigns, which are:
1. Online billboards (either illuminated, animated or static).
These types are placed on specific programs or websites, and are calculated in two ways:
- Pay per impression for targeted customers.
- Pay by clicking on the ad.
2. Interactive visual advertising
It is a relatively new type in this field, as it depends on attracting and drawing attention through images and videos (of the product or service). This type has spread across various social media, most notably YouTube.
5. Content Marketing
This type has become widespread in recent years, based on the idea that “content is king.” Therefore, the content convinces the audience of the product through the content. This type depends on the quality of the written content to present the product and service, and it is displayed either on blogs or websites.
We've previously covered all the obstacles related to e-marketing, but we also didn't overlook the solutions and what distinguishes digital marketing and its various types.
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